Typography
Typography (from the Greek words typos = form and graphein = to write) is the art and technique of selecting and arranging type styles, point sizes, line lengths, line leading, character spacing, and word spacing for typeset applications. These applications can be physical or digital. The two primary functions of typography are the presentation of text in a manner that is not only easy to read but also visually engaging. The latter function of typography may be expressed in two ways: through color and the atmosphere or feel of the printed material. Other typographic issues that a typographer involved with the traditional printing press might be interested in are: paper selection, ink choice, and the printing method. Typography is performed by typographers.
Contrast typography with orthography, a method of representing the sounds of a language by written or printed symbols and the study of correct spelling according to established usage. Typography is broader than type design, the art of designing typefaces – the size and style of the letters or characters.
There exist some common usages generally applied by quality typographers so as to provide eye-pleasing, legible, results. Note, however, that such usages depend on the culture (language, country). As an example, it is customary in French to add some blank before a colon (:) or semicolon (;) in a sentence, while it is customary not to put one in English.
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